In Marketing Listings, What Makes a Home a Smart Home?


A property is “smart” if it has an internet connection and at least 3 “smart” items. That’s not very expensive to create now and 33% of U.S. homes are considered smart.

SAN DIEGO – Smart homes and smart connected technology was discussed in San Diego at the National Association of Realtors® (NAR) convention and trade show, during a session led by Craig Grant, CEO of The Real Estate Technology Institute & RETI.usm and Brandon Doyle, a practicing Realtor® from Maple Grove, Minnesota.

“A Realtor doesn’t have to invest a lot of money into making a house a smart home,” said Grant. “Just having a few devices in specific categories – such as certain lighting, security cameras, or appliances – qualifies a home to be a smart home.”

If a property has a reliable internet connection and “smart” items in at least three categories, it is considered a smart home. Realtors can then market the home as such, making it a more attractive commodity for both buyers and sellers.

“These homes were once only for the ultrarich, but we’ve gone from only super-wealthy people like Bill Gates having these products to every home now having at least one or two smart items,” said Doyle. “Amazon basically lets you have a lot of these for free because they know it’s like a gateway drug and they’ll get you to buy other devices.”

Both Grant and Doyle noted that 33% of homes today already meet the requirements to be called a smart home and that number is expected to climb to 54% by 2023. Currently, 26% of baby boomers have smart home technology within their residences, 49% of Generation Xers, and 77% of millennials, according to their presentation.

The popularity of smart home products, like lighting systems, carbon monoxide detectors and digital thermostats, have grown in popularity in part because they’re being built with ease of use in mind. Complexities and difficulties to access products like a smart refrigerator for example, have largely been eliminated.

“Smart-home technology can now be used by seniors and those with disabilities to assist them in day-to-day activities,” said Grant.

Many buyers and sellers want to age in place, and Grant said it can benefit Realtors to educate older buyers regarding how smart products, and how they can help make life easier. Some smart home devices can help users remember to eat or take medications, allow family or caregivers to interact remotely or send notifications in case of a fall or injury They can even offer voice-activated assistance with curtains or shades, or visual assistance for the blind or hearing impaired.

While smart home technologies and advancements provide a number of conveniences, Grant stressed there are concerns and risks to these luxuries.

“Some of these come with a default password, and if that password isn’t changed, you open yourself to a hacker having access,” he cautioned. “In other cases, some smart devices are always listening or recording.”

Grant says users should go to the devices’ settings and disable these features in order to safeguard privacy.

Both speakers agreed that Realtors have an obligation to know the rules and requirements in regard to selling a smart home. They added that Realtors should explain all hazards and possibilities to clients – whether buyers or sellers – such as violating privacy laws or failing to disclose whether or not a product is included after a home sale.

On the whole, Grant and Doyle said smart home technologies should impart security, convenience, energy efficiency, a cost savings and comfort, and stressed that while there are some risks, the positives overwhelmingly outweigh the negatives.

© 2021 Florida Realtors®



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